Advertisement
Comparison websites. Love them or loathe them, they have become a part of regular life on the internet. If we need something, we compare the prices online. Many are just clones of one another, their individual unique selling point being that some brands can be seen on one comparison site, but not on others. However, they all use the same principle and pretty much the same comparison “engine” to drive them – in a nutshell, they ‘gather’ quotes from participating brands’ own websites and, as the name suggests, compare them. They then generate their income by receiving a fee or commission from the brands that customers click through to make a purchase from.
Advertisement
