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Supply chain disruptions, climate change-induced crop damage and shifting consumer attitudes towards drinking are predicted to shape new trends and consumption habits in spirits and wine. That's according to GlobalData, a data and analytics company, which is expecting the market to increase by a compound annual growth rate (CAGR) of 1.2% by 2026. "Health consciousness and sustainability, sprinkled with a pinch of indulgence, are set to drive many innovations this year, as consumers look for products that align with their personal values without compromising on taste," said Holly Inglis, Beverages Analyst at GlobalData. Here are its top five predicted trends:
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