Advertisement
Like many trends, this one is also coming back to Europe via the US: Greek yoghurt has made yoghurt "socially acceptable" there and given the segment an enormous boost. In contrast to the conventional version, it appeals equally to women and men across the generations, also sports enthusiasts, those who want to lose weight and those with an affinity for pleasure. The Boomers are the ones who are gobbling up the most, but only by a small margin.
Advertisement