Copenhagen’s taste for change: non-alcoholic options are on the rise

Amalia G Stöckel, 14.08.2025

When the Romans said “nemo saltat sobrius” (no one dances sober), little did they know that, in the 2020s, many people would not only choose to stay dry but actively seek out well-crafted, non-alcoholic drinks. As the world drinks less, Søren Kirketerp’s NOLO Collective is putting premium non-alcoholic options on the map. His latest coup? Bringing France’s trailblazing Moderato wines to the Nordics — proving that flavor and finesse don’t need alcohol.

Alcohol consumption is in decline worldwide – a shift many producers have had to face as younger generations drink less, common medications such as Ozempic dampens cravings, and “flexidrinkers”, those who alternate between alcoholic and alcohol-free beverages, reshape the drinks market. Drinks for Everyone 2025, a recent study by UK social impact business Club Soda, found that non-alcoholic drinks have moved from niche to mainstream and can now be found almost everywhere. In Copenhagen — one of the world’s most exciting gastronomic capitals — the demand for high-quality non-alcoholic options has given rise to NOLO Collective, founded by Søren Kirketerp and partners. They specialize in retail and consultancy, pairing exceptional non-alcoholic products with fine gastronomy.

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Copenhagen’s taste for change: non-alcoholic options are on the rise