How Gluten-Free Baking Became a Movement? Inside Better Bread in Riga

Not long ago, gluten-free baking lived on the margins — a functional response to dietary restriction rather than a pursuit of pleasure. Today, the narrative has shifted. What began as a necessity for those with celiac disease has grown into a global movement, redefining how we think about flour, fermentation, and flavour. Across Europe, and increasingly in the Baltics, gluten-free is no longer about absence. It is about intention.