The ceremonial sharing of sake is still a key part of important events in Japan, such as closing business deals. But sake is also part of family celebrations or get-togethers with friends.

Kampai! Everything you need to know about sake

Alexander Thürer, 20.01.2025

Some call it the essence of the Japanese soul. A fitting metaphor for sake, a spirit that embodies values like tradition, craftsmanship, precision and the pursuit of perfection. But what is it exactly – and what are the best ways to enjoy it? Incidentally, "Kampai" (or "Kanpai") translates as "dry glass". Bottoms up!

For westerners, sake has many intriguing qualities: its aromatic diversity is quite impressive, ranging from light and fresh to fruity and aromatic to full umami. But even the Japanese sometimes need a little time to warm up to their national drink. This was the case for Yoshiko Ueno-Müller, the first woman to be awarded the title "Master of Sake Tasting". Her favorite gateway to the world of rice brewing? A premium sake from the snowy north of Japan:

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Kampai! Everything you need to know about sake