A full table with a variety of dishes – the norm in Korea.

New Korean Cuisine: The rapid rise of Korean Cuisine

Benjamin Herzog, Park Sehoi, 09.04.2026

Korean cuisine is in the midst of an exciting transformation. Long underestimated, it is now emerging as a global gourmet sensation. But what exactly defines its appeal – and why can the world suddenly not get enough of it?

Almost everyone knows kimchi today, and gochujang – the fermented chili paste – can be found in more and more European supermarkets. On YouTube, people around the world compete with fiery Korean instant noodles like "Buldak Bokkeum Myeon", filming their tearful reactions.

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New Korean Cuisine: The rapid rise of Korean Cuisine