Toblerone is moving to Slovenia.

Production switch forces iconic chocolate packaging to ditch mountain motif

The Editors, 07.03.2023

Toblerone must remove Matterhorn design to comply with strict rules on ‘Swissness’.

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It is one of the world’s most iconic food designs, with its packaging as memorable as the product inside – the mountain-shaped Toblerone bar is known the world over.

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