1990: Sacha Lichine (center) at La Fête de la Fleur at the Château Prieuré-Lichine winery – with actors Michael Caine (left) and Donald Sutherland.

The Godfather of Rosé

Benjamin Herzog, 14.07.2026

Sacha Lichine shaped the world of rosé wine like no other winemaker. After purchasing Château d’Esclans in 2006, the visionary entrepreneur became the driving force behind the global rosé craze. In mid-March 2026, he stepped down as founder and president of the Provence winery behind the cult rosé Whispering Angel. But that doesn't mean the "Godfather of Rosé" is tired by any means.

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If you want to understand Sacha Lichine, you need to know his father's life story. Alexis Lichine was born in Russia and educated in France. He spoke three languages – Russian, French, and English – not only fluently but also without an accent, as his son Sacha Lichine recounts. During World War II, Alexis Lichine served as an aide to Supreme Commander Dwight D. Eisenhower in the U.S. Army and worked for the Office of Strategic Services (OSS), the predecessor to the CIA. After the war, he devoted himself tirelessly to establishing French wine in the United States. “Bordeaux and Burgundy were the focus of his efforts,” recalls Sacha Lichine. Alexis Lichine was a colorful figure in the world of wine – a legend, if you will. In 1951, he purchased Château Prieuré-Cantenac, which he renamed Prieuré-Lichine two years later. It was here that his son, Sacha Lichine, caught the wine bug as a child – and never shook it.

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