The Princess Cake: Swedish Bakers Weigh in on the Global Craze

Linda Iliste, 30.12.2025

Beloved in Sweden for nearly a century, the pastel-hued princess cake has found a global audience, thanks to viral videos, bold bakers and a world hungry for nostalgic comfort. But how do Sweden’s pastry chefs feel about the classic cake’s sudden international stardom—and the creative new takes on it?

When Sturehof’s Head Garde-Manger, Yohanna Blomgren, one evening in autumn 2024 shaped a miniature princess cake, it was more than just a “new” variety of the iconic Swedish bake. It was a personal declaration of love. “Princess cake is my absolute favourite pastry. It’s unbeatable,” she explains.

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The Princess Cake: Swedish Bakers Weigh in on the Global Craze