Chef de Cave Clément Pirlot unveils the "Maison Pompadour" bottle

Vranken Pommery launches new champagne brand

The Editors, 29.12.2025

A new chapter in champagne begins with "Madame Pompadour", a house created entirely from scratch and inspired by the legendary patron of art and elegance. The brand and its first two cuvées were unveiled at Berlin’s "KPM Hotel", marking an auspicious debut that blends timeless refinement with contemporary craftsmanship.

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Paul-François Vranken, founder and majority shareholder of the Vranken-Pommery Monopole Group, traveled to Berlin to present the new brand in Germany—Pommery’s most important export market. He spoke with visible pride, recalling how it all began in the spring of 2003, when he first tasted the base wines from Clos Pompadour, the vineyard that stretches directly behind the Pommery winery in Reims across 25 hectares. Here, roughly 80 percent of what grows on the region’s distinctive chalky soil is Chardonnay alongside small amounts of Pinot Noir and Pinot Meunier.

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