Wie Sue Glasscock mit "The Ranch" das Retreat revolutionierte
The Ranch Malibu is one of the most famous retreats in the world. In our interview, founder Sue Glasscock reveals the ingenuity behind its fitness and wellness concept that stars and other A-listers love so much, and gives a preview of what's to come in 2023.
The Ranch Malibu
12220 Cotharin Rd, Malibu, CA 90265, United States.
Tel.: +1 310-457-8700
Web: theranchmalibu.com
Price: 7 Tage ab $ 7.600,– pro Person
On the road to success: Sue and Alex Glasscock
Im Jahr 2010 entscheiden sich Sue Glasscock und ihr Mann Alex, ihre gemeinsame Leidenschaft für Gesundheit, Wellness, Natur und Design in einem einzigartigen Projekt zu vereinen – die Geburtsstunde von „The Ranch“. Das Retreat in Malibu, Kalifornien, wird innerhalb kürzester Zeit zum internationalen Erfolg, auch bei Stars wie Rebel Wilson oder Brooke Shields ist es beliebt. Über die nächsten zwölf Jahre baut das Paar sein Projekt aus, gründet neue Standorte, expandiert nach Europa. Was über dieser Erfolgsgeschichte steht, sind die Grundprinzipien hinter „The Ranch“: die körperliche, geistige und seelische Rekalibrierung auf Basis von Ausdauer und Bewegung – ein Konzept, das die Glasscocks weit gebracht hat.
What inspired you to start The Ranch Malibu?
We wanted to help people get healthy, revitalize their minds and bodies, and get back to nature in an "off-the-grid environment."
How does your concept differ from your competitors?
We balance mind and body through an intensive fitness and wellness program paired with plant-based nutrition. Each day consists of six hours of activity, including a four-hour hike, an intensive fitness class and restorative yoga. In addition, there is a daily massage and a power nap. This challenging schedule is exclusive to the wellness industry and delivers incredible results.
What's your background? What did you do before starting The Ranch?
I ran my own landscape design business specializing in organic, sustainable vegetable garden designs. This type of farming was one of my first wellness experiences. As I gained practical knowledge in interior design, I fell in love with spaces that seamlessly connect the inside and the outside. This is evident in The Ranch, with the influence of nature throughout the property and our certified organic garden reflecting this passion.
How has your retreat evolved over the years? What's changed?
Over the years, we've introduced innovative therapies – from customized IV and cryotherapy to sound baths and body fat analysis. Guests also have more programs to choose from, with the introduction of The Ranch Private in 2020, a seven-day personalized private program for small groups. We also launched The Ranch 9.0 and, most recently, The Ranch Italy – and with The Ranch Integrative Health Plan and The Ranch 360, we support our customers in their effort to optimize their health at home.
When you start a business, you always learn something new. What's been your most important lesson over the past twelve years?
Being open-minded and flexible when plans change! Every time we had to deviate from the plan, the result exceeded our original ideas and expectations.
Just recently, The Ranch Italy opened as the first European outpost. Why did you choose Italy?
There was nothing else on the European market that compares to our program. Italy is a special country: people value a balanced life with lots of time in nature and joyful food – that's a good fit for us.
How is said outpost different from the original retreat in Malibu?
Both programs offer immersive and transformative wellness experiences – but there are some key differences: While Malibu is a stand-alone property, The Ranch Italy is located in Palazzo Fiuggi, an incredible medical wellness retreat just 50 minutes from Rome. It was important for us to create a different program in Italy, which we were able to achieve through the addition of diagnostic biomarker testing.
What are your future plans for The Ranch?
We want to expand our reach in thoughtful ways in the coming years so that more people can experience the life-changing benefits of our program. So we're excited to announce The Ranch Hudson Valley, which will open in the summer of 2023 as our second stand-alone property!
The Ranch Malibu
12220 Cotharin Rd, Malibu, CA 90265, United States.
Tel.: +1 310-457-8700
Web: theranchmalibu.com
Price: 7 Tage ab $ 7.600,– pro Person