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© Steve Herud

Debut in Italy: Max Brown Celebrates With a Boutique Hotel in Milan

Founded in 2014, the hotel group opened its sixth hotel, the Max Brown Missori, at the beginning of the year. It enchants with its retro flair.

Charming hotels in lively city districts Europas – das ist die Marken-DNA von Max Brown. The company began with the opening of the Max Brown Canal District. It is located in a canal house in Amsterdam. And in Museum Square, also in Amsterdam, the following year the second Max Brown. Düsseldorf, Berlin and Vienna followed. And now the Italian metropolis Milan next.

Steve Herud

Max Brown Missori
Via Lientasio, 3, 20122 Milano MI, Italy
Tel: +39 02 8126 0107
Web: maxbrownhotels.com
Price: Doubles from € 180

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Boutique hotel in Milan

Naturally, the location was also carefully selected here. The hotel is located in the immediate vicinity of Milan Cathedral. It's also not far from the Guastalla Gardens and the iconic Torre Velasca. This makes the new boutique hotel the ideal starting point for discovering the cultural treasures of the city. There are also small cafés, boutiques and restaurants in the neighborhood. So there are many reasons to leave the Max Brown Missori. But there are at least as many reasons to spend your time at the hotel.

Steve Herud

The interior was created by Amsterdam interior designer Saar Zafrir with the design team from Sircle Collection. The latter is the hotel development and management company that founded and manages the Max Brown brand. A touch of 70s charm serves as a common thread from a design perspective, expressing this through hand-picked vintage pieces and retro patterns. Warm maroon and orange tones underline the style.

Art in the hotel

Natural elements such as wood and stone, as well as the presence of Works of art by local artists - by Emanuele Napolitano, Rossano Liberatore and Enrico Nagel - build a bridge to the present. The breakfast room on the ground floor is transformed by changing Art installations zu einer Art “belebter” Kunstgalerie. Aktuell bis Ende März sind es speziell ausgewählte Stücke aus der Privatsammlung der Kunstschaffenden-Residenz Palazzo Monti.

Steve Herud

From the hotel bar, which is open all day, to the 64 rooms, which are available in different sizes, the result is a harmonious blend. Andrea Piantanida, Cluster General Manager of Max Brown Missori, ist begeistert: “Max Brown Missori embodies everything that Max Brown stands for: a playful and charming home for travelers, die das Stadtleben wie Einheimische erleben möchten. Ich freue mich darauf, unser leidenschaftliches Team zu leiten, das nicht nur hier ist, um Service zu bieten, sondern um Momente zu schaffen, die unseren Gästen in Erinnerung bleiben.”

Max Brown Missori
Via Lientasio, 3, 20122 Milano MI, Italy
Tel: +39 02 8126 0107
Web: maxbrownhotels.com
Price: Doubles from € 180

Book now

Claudia Hilmbauer
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