Kempinski Laje de Pedra Hotel & Residences is set to open in 2024, resurrecting a historic hotel icon in southern Brazil.
For the first time in the 125-year history of the international luxury hotel group, a historically The Kempinski Hotels portfolio will be expanded by a new resort with residences and hotel in South America. It will be called Kempinski Laje de Pedra Hotel & Residences and will soon be causing a sensation in Brazil. A historic hotel icon in Canela, in the south of the country, is being given a new lease of life.
Built in 1978 according to plans by Edgar Greiff, a student of the famous architect Oscar Niemeyer and master of Modernismo, the hotel is known far beyond the borders of the Serra Gaúcha region. The town is famous for being the site of the signing of the Mercosur Treaty in 1992. Situated on a cliff in Canela, with a breathtaking view over the "Vale do Quilombo Eco Reserve"After extensive renovation and modernization, the investors plan to open the best and most luxurious 5-star domestic resort in Brazil in 2024 together with Kempinski Hotels.
"After being the absolute place to be in the first decades after opening, Laje de Pedra has recently fallen into a deep slumber, so to speak," says Bernold Schroeder, Chief Executive Officer and Chairman of the Executive Board of Kempinski Hotels. "Our aim is to bring this historical and architectural icon back to life with our claim to first-class quality combined with timeless European elegance and position it as a top destination at the highest level," continued Schroeder. This extraordinary project is an "excellent opportunity to tackle the South American market."
The Serra Gaúcha region is a perfect fit for the Kempinski brand, as it is characterized by a strong European culture. In addition, the incomparable nature of the surrounding area attracts over six million visitors every year. Canela is located in the center of Brazil's most attractive inland regionsurrounded by excellent, exclusive wineries, the breathtaking Gaucho gorges and the Campos de Cima da Serra (the highlands of Rio Grande) with its magnificent, uninhabited Pampa fields criss-crossed by endless waterfalls. Nature not only invites you to enjoy and relax, but also offers adventure and the opportunity for nature-based sports.
In total, the luxury hotel will consist of 360 elegant and state-of-the-art suites and residences ranging from 54 to 290 square meters. Some of these will even be sold, with the future owners can use every service of the hotel or rent out their apartment temporarily when they are not on site. Guests can also look forward to international restaurants and bars with spacious terraces and spectacular views - such as a Steakhouse in modern gaucho style or an Italian enoteca, as well as a rooftop lounge or a bar with an open fireplace. Relaxation and entertainment can be found in the fitness center on an area of around 1,000 square meters, in the noble SPA, in the Kids Club or at the heated pool on the roof of the resort. Meeting and conference rooms as well as an in-house theater round off the sophisticated offer.
"We are very proud to be the first Kempinski Hotel in the southern hemisphere of the American continent at the Hotel Laje de Pedra in Canela. This step will definitely position Canela and the region among the luxury destinations in South America," say José Paim de Andrade Jr. and José Ernesto Marino Neto, the developers of Laje de Pedra.
The future Kempinski Laje de Pedra is best reached via the Porto Alegre International Airport Salgado Filho which serves the urban region of Porto Alegre, capital of the Rio Grande do Sul region, around 100 km away.
