Fairmont's new campaign celebrates extraordinary locations, breathtaking landscapes and historic origins.
For more than 100 years, the Fairmont brand and its iconic hotels have stood for outstanding destinations and authentic experiences. Great importance is attached to seamless integration into the local environment, sustainability and environmental protection in all of the more than 80 hotels worldwide. The "Experience the Grandest of Feelings" campaign now aims to bring these visions and principles to travelers.
The campaign, which also celebrates the origins and history of the Fairmont brand, is designed to arouse the curiosity of guests. It aims to inspire travelers to discover new places. It doesn't matter whether it's a new restaurant, a breathtaking view or unexpected interactions with local communities. Travel connects - Mansi Vagt, Vice President, Fairmont Hotels & Resorts, also knows this: "It doesn't matter how, why or where we travel. The mere act of traveling - no matter how far - opens the mind to diversity and inclusion and allows society to boldly move forward," says Vagt.
Susan Sarandon takes on the role of brand ambassador. The Oscar-winning actress and UNICEF ambassador takes viewers to five legendary locations under the direction of world-renowned director Nathalie Canguilhem. Sarandon can be seen at the Fairmont Le Montreux Palace in Switzerland, The Plaza, A Fairmont Managede Hotel in New York City, the Fairmont Banff Springs in Alberta/Canada and the Fairmont Hotel Vancouver in British Columbia/Canada. The journey leads through untouched nature and to historic places.
The choice of brand ambassador was not a difficult one. After all, Sarandon is known for her commitment and thirst for adventure. Like no other actress, she enjoys a reputation for thinking globally and promoting positive change. She also shares the same values as Fairmont when it comes to sustainability. Thirty years ago, the brand was the first luxury hotel brand worldwide to introduce a comprehensive and global sustainability program, which is now part of the Planet 21 initiative of the parent company Accor. This includes the protection of the starry sky as well as the preservation of snow-capped mountains, forests and the waters of our planet.
Jean-Guilhem Lamberti drew the inspiration behind "Experience the Grandest of Feelings" directly from Fairmont's brand history. Accor's Chief Creative Officer reveals: "Brands are strongest when they stay true to their original vision. With this campaign, I wanted to go back to the origins of the brand and express the wonder and enchantment one feels when entering a Fairmont hotel. The grandest feelings call for the grandest expressions."
Lamberti therefore creates unforgettable travel experiences in the viewer's mind's eye by allowing the mighty architecture of the hotels to meet the untouched, awe-inspiring nature. He creates an effortless transition between inside and outside. Symbiotic and visually captivating, the campaign takes viewers by the hand and invites them to rediscover the beauty and diversity of the world. The campaign, which can be seen on a wide variety of (social) media outlets, will be supplemented in the coming months by "The Grandest of Escapes exclusively by Fairmont". This is a series of unforgettable travel experiences that you are likely to have only once in a lifetime. Genuine Once in a Lifetime Experiences, in other words.
