Monte-Carlo S.B.M. is making the move into luxury winter tourism with the acquisition of the Palace des Neiges in Courchevel.
The Monegasque luxury hotel group Monte-Carlo S.B.M. (Societé des Bains de Mer) is expanding: On October 3, they announced the acquisition of the Palace des Neiges, a luxurious hotel in the French skiing resort town of Courchevel. Best known for exclusive beach clubs an der Côte d’Azur sowie einige der edelsten Hotels in Monte-Carlo bekannt, wagt sich der legendärste Hotelbetreiber Monacos damit zum ersten Mal ins berühmte Skigebiet der Savoie. Eine umfassende Renovierung des Palace des Neiges ist geplant, in welche das gesamte Fachwissen und die Expertise der S.B.M. eingebracht wird.
The Palace des Neiges will continue to be operated by the Alp'Azur Group for the upcoming 2023/2024 winter season, with the handover scheduled to take place in April 2024. Stéphane Valeri, President-Délégué of the company, is elated: "It is incredibly satisfying for our group to have succeeded, for the first time in our history, in finalizing a hotel acquisition at the international level, side by side with the biggest names in the luxury hotel industry in the Alps. Once our new establishment is refurbished, it will be a new growth driver for us, as well as a seasonal complement for our human resources." Pascal Camia, Director of International Development, added that "from now on, it's all about presenting a top-tier hotel."
Monte-Carlo Société des Bains de Mer is synonymous with an exquisite lifestyle and ultimate luxury. Their flagship resort enjoys a reputation for the very best that Monaco has to offer, featuring high-end casinos, haute couture, Michelin-starred restaurants, as well as world-class art and culture. In addition, they also offer an outstanding range of activities, including sports, wellness and shopping. As the most important private employer in the Principality, they have voluntarily committed themselves since 2007 to a corporate policy that focuses on the energy transition, sustainability, and local gastronomy.
Learn more: montecarlosbm.com
