Ancient knowledge from Chinese medicine is reinterpreted with "SVA
Aman is a hotel brand that has wellness at its heart. For many years, the pioneer in peaceful retreats around the world has paved the way for those seeking greater health for body, mind and spirit. The new wellness brand, SVA, offers a range of holistic formulas and supplements designed to promote optimal health in a modern and fast-paced world. SVA stands for high-quality, all-natural ingredients and is derived from the Sanskrit word for health, svasthya, which describes the universal wisdom of staying true to one's self (sva) (stha). By combining traditional knowledge with contemporary nutritional science, SVA responds to the need to find the harmonious peace for which Aman is so prized, in one's everyday life.
Both natural and sustainable, SVA formulas help to support immunity, digestion and circulation and maintain a healthy mind. A total of 19 products have been developed in three areas: Chinese Herbal Formulas, Micro Supplements and Botanical Tonics. Each unique SVA product range is derived from the science of herbal medicine, is gluten-free, herbal and most importantly easy to integrate into your daily routine. SVA's Chinese herbal formulations and micronutrient supplements are the first product ranges to be launched, with the botanical tonics following later this year. SVA products will also support and enhance the wellness offerings at Aman's hotels and resorts through integration into upcoming retreats such as Amangiri's Sleep and Immune Retreats and future programs at Aman Tokyo and Amanpuri. Yuki Kiyono, Aman's Spa Director, commented on the launch of the new brand: "At Aman, we have always believed that we can achieve holistic wellness from the inside out by listening closely to ourselves and our body's signals. While our wellness retreats and spa treatments have always followed this mantra, SVA as a new brand offers an exciting extension that allows our guests to support their wellness journey from the comfort of their own home."
Inspired by the long history and foundations of this traditional medicine, the SVA range includes seven Chinese herbal formulas. As a hero formula, Respiratory Support was developed to help maintain a healthy respiratory system during times of seasonal stress when the immune system needs a boost. Six other classic formulas based on ancient Chinese remedies complete the lineup: Balance, Vitality, Uplift and Calm, as well as Immune Supportand Nourish. Each Chinese herbal formula uses vegan ingredients, from Ziziphus Jujbe Fruit, found in China's warmer provinces like Shadong and Henan, to Glycyrrhiza Uralensis Root, one of the most important ancient herbs from the north. Because of its naturalness and its goal of balancing body and mind, the use of traditional Chinese medicine has played an integral role in many of Aman's wellness retreats for years.
Developed in collaboration with industry leader Biogena, a family-owned Austrian company, SVA micronutrient supplements are made from high-quality raw materials and are completely additive-free. They provide essential vitamins and nutrients to support everyday mental and physical functions. Their easy-to-administer capsule form makes them well-suited for a daily wellness boost in a hectic lifestyle. Six micronutrient supplements are part of the range: Digestion helps maintain enzyme function for the gastrointestinal system; Heart & Brain Function supports physical and cognitive performance, and Immune Defence uses an astaxanthin and vitamin complex to boost immune system defences. Liver Detox promotes the liver's natural detoxification function, while Relax & Sleep focuses on emotional well-being and Resilience provides a vitamin and mineral complex with ubiquinol to better manage stress. The SVA supplements take a contemporary scientific approach and their natural composition and sustainable manufacturing reflect Aman's philosophy for the path to wellness.
Aman was established in 1988 to create unique retreats with outstanding hospitality and privacy. With Amanpuri (meaning "peaceful place") in Phuket, Thailand, the first property, this vision became a reality. Today, Aman operates 40 hotels and resorts in 22 countries that are characterized by their aesthetics and authenticity. Upcoming openings include Aman New York (2020). With the launch of Aman Skincare in 2018, the group continued its holistically motivated success story. The skincare line reflects the range of destinations in the Aman universe and bundles the beneficial essences of these unique natural landscapes in its products. Atma, the brand founded by Aman in 2019, offers guests unique cultural events that are inspired by the lifestyle of the destinations represented by Aman and stimulate the connection between body and mind.
Picture credits: AMAN
