The "Travel Aesthetic" trend dominates social media and demands one thing first and foremost: gorgeous travel pictures.
Wenn es um neue Trends geht, haben Social Networks wie Instagram, TikTok und Co. ganz klar die Zügel in der Hand. Und auch Reisen muss in der Generation Z vor allem eines: gut aussehen. Deshalb schwören Weltenbummler neuerdings auf “Travel Aesthetic”. Was dahintersteckt und welche 10 Destinationen absolut Instagram-Approved sind, verraten wir hier.
Wer von fernen Destinationen und malerischen Urlaubskulissen träumen möchte, stöbert nicht selten zuerst auf Plattformen wie Instagram oder Pinterest. Accounts von Travel-Influencern sind immerhin geradezu prädestiniert dafür, die eigene Bucketlist zu erweitern. Aus dem Versuch, die schönsten Ecken der Welt auf atemberaubende Art und Weise zu präsentieren und den besonderen Vibe und Look einer Destination widerzuspiegeln, ist der neue Trend “Travel Aesthetic” entstanden. Man versteht darunter eine Art Online-Moodboard, das die neuesten Instagram-Hotspots bestimmt. Die folgenden 10 Reiseziele sind auf Social Media am häufigsten zu finden.
The massive cathedral in Barcelona, the Sagrada Familia, is probably a familiar sight to everyone, but other regions in Spain can also score points according to social media. The Alhambra Palace in the picturesque city of Granada, the historical and cultural monuments in Seville, such as the Real Alcázar (known from Game of Thrones) und der riesige Unterhaltungskomplex “The City of Arts and Sciences” in Valencia.
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The Kingdom of England also has a lot going for it, according to travel influencers. In particular, the capital London with the monumental London Bridge and the neoclassical palaces reflect the special royal vibe. The Royal Pavilion in Brighton, which you would hardly expect to find in England due to its oriental architecture, also fits this bill. Particularly popular are also the white cliffs of Dover, which seem mysterious and formidable.
For a trip to China you definitely need time. Because in the highest populated country in East Asia, there are endless must-see spots for explorers. The Great Wall of China, which winds its way through the countryside for some 5,000 kilometers, offers a number of photo spots where you can capture sweeping views. And the 50-square-mile Zhangjiajie National Forest Park, with its expansive nature, tall quartz sandstone columns, mighty waterfalls and hidden caves, also invites visitors to marvel and take photos. By the way, the incredible force of nature of the park served as a template for the science fiction blockbuster Avatar.
Crystal-clear water, palm-fringed beaches, a spectacular variety of animals and ancient ruins - Mexico offers everything a traveler's heart desires. No. 1 on the Mexico bucket list should be the Yucatan Peninsula, which boasts magnificent waterfalls, the ruin site of Chichén Itzá and a paradise flair. The bright pink lakes of Las Coloradas could also be a highlight on your Instagram feed. If you're daring, you should visit the Punta Molas lighthouse. The deserted spot at the northernmost point of Cozumel is difficult to reach, but pays off with an incredible view.
Wer auf Farbe steht, sollte Brasilien einen Besuch abstatten. Besonders die Escadaria Selarón, eine bunt gestaltete Treppe in Rio de Janeiro mit 2000 bunten Kacheln, gilt als geheimes und buntestes Wahrzeichen der Hauptstadt. Leseratten dürften in der “Biblioteca Real Gabinete Português de Leitura”, einer gigantischen Bibliothek, aus dem Staunen nicht mehr herauskommen. Wer eher auf Natur steht, findet die passende Umgebung im Mittelgebirge Chapada Diamantina. Ein beliebtes Motiv ist auch legendäre Karneval, der alljährlich am Freitag vor Aschermittwoch beginnt – die perfekte Reisezeit für alle, die auf Samba und Trubel stehen.
One of the most coveted jewels in India is without question the seventh wonder of the world, the Taj Mahal, which sparkles magnificently, especially in the sunlight. The City Palace, the Amber Palace and the Patrika Gate in Jaipur are similarly pompous and magical. These monuments are perfect for exotic Instagram snapshots. But India can also be maritime: The picturesque beaches in South Goa offer paradisiacal lagoons and trendy beach bars.
Pizza, pasta and palazsi! The advantages of the vacation staple Italy should be obvious. Charming coastal towns with small streets and Italian hospitality, historic cities like Rome and Venice with magnificent buildings and white sandy beaches with turquoise blue water invite you to relax and linger - and to take snapshots for the travel mood board.
The Eiffel Tower in Paris, the typical French landscapes with olive trees and cypresses, small cafés serving baguettes - these are just a few highlights that come to mind when you think of France. But the country in Europe also captivates with its sense of fashion, great art galleries and surfer beaches with meter-high waves and a vastness that is rarely seen. By the way, the beret as a fashion piece in the streets of the vibrant cities looks perfect on Instagram photos.
Die griechische Insel Santorin mit ihren weißen, würfelförmigen Häuschen, die sich an den Hängen der Steilküste empor schmiegen, ist wohl eines der bekanntesten “Travel Aesthetic”-Motive. Doch Griechenland kann noch mehr: Jahrtausendalte Städte mit antiken Überbleibseln, üppige Felsen, kristallklares Wasser und die typische Küche des Landes sind perfekt für einen vielfältigen Entdecker-Urlaub. Kamera nicht vergessen, hier gibt es etliche schöne Foto-Spots.
Pink blossoming cherry trees, snow-capped mountains, magnificent temples, vibrant cities - no other country is as diverse as Japan. The Arashiyama Bamboo Grove with its meter-high bamboo columns can be found on many travel routes, and visitors compete for the perfect green photo. Things are completely different in Shibuya. Huge billboards adorn the city's skyscrapers, crowds of people stream across the intersections, and flashing lights are everywhere. Some respite from this hustle and bustle can be found on a trip to one of the many temples in the countryside.
