In 1981, when Alois Kracher had just taken over the vinification from his father, the next promising generation of the Burgenland winegrowing family was born with Gerhard Kracher. After training in business administration, Gerhard began to work actively in the winery, making contacts and contributing and implementing his ideas and visions. Together with his father, he planned and carried out the restructuring of the winery, gradually taking on responsibility in individual markets, representing the winery at various events worldwide and gaining important experience with distribution partners in the USA. The good contacts of his father Alois contributed significantly to Gerhard Kracher quickly finding the right contacts in the wine scene. This enabled him to acquire a sound knowledge of wine very quickly and gave him the opportunity to train his palate and learn to taste and distinguish between a wide variety of wines and wine styles.
Today he runs the winery with the support of his wife Yvonne. The name Kracher no longer stands for sweet wine alone. Together with producer friends, Alois Kracher has created a whole range of upmarket products. Gerhard Kracher is continuing these successful collaborations. It is an exciting legacy that he is carrying on. This includes not only a world-famous winery, sought-after wines with top ratings and the responsibility to carry this on, but also character traits such as the spirit, strength and indomitable will that Gerhard inherited from his famous father.
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