In 1981, when Alois Kracher had just taken over the vinification from his father, the next promising generation of the Burgenland winemaking family was already born with Gerhard Kracher. After completing an apprenticeship in business administration, Gerhard began to actively work in the winery, to establish contacts and to contribute and implement his ideas and conceptions. Together with his father he planned and carried out the rebuilding of the winery, step by step he took over responsibility in specific markets, represented the winery at various events worldwide and gained important experience with the distribution partner in the USA.
The good contacts of his father Alois contributed significantly to Gerhard Kracher quickly finding the right contacts in the wine scene. Thus, he was able to acquire a profound wine knowledge very quickly and found the opportunity to train his palate and to taste and learn to distinguish between the different wines and wine styles. Today, he manages the winery with the support of his wife Yvonne.
The Kracher name no longer stands for sweet wine alone. Together with producer friends, Alois Kracher has created a whole range of products for upscale enjoyment. Gerhard Kracher continues these successful cooperations. It is an exciting legacy that the 40-year-old is carrying on. It does not only include a world-famous winery, sought-after wines with top ratings and the responsibility to continue this, but also character traits like the spirit, the strength and the indomitable will that Gerhard inherited from his famous father.
