The Zierer winery has deep historical roots in Gumpoldskirchen and was first mentioned in 1790. Harald Zierer, a graduate of HBLA Klosterneuburg, has been responsible for vinification since 1990, and the winery is still run by the entire family.
Three types of vinification are pursued: the classic "Klassik" line, in which the wines are matured in steel tanks, the "Tradition" line, for which the wines are matured in large wooden barrels, and the "Reserve" line, for which the wines are matured in small French wooden barrels. Harald Zierer is also known for his sweet wines, which are matured either traditionally or in barriques. The winery traditionally places great emphasis on the typical autochthonous Gumpoldskirchen varieties Zierfandler and Rotgipfler, which are offered both as single varietals and as cuvées. In addition to these two main varieties, however, there is enough room for other white wine varieties such as Riesling, Chardonnay, Welschriesling and Pinot Blanc. Red wine production has also been successfully expanded in recent years. In addition to the Austrian classic Zweigelt, the winery also offers Syrah, Merlot and Pinot Noir.
In order to meet the demand for perfect wine quality, an extension to the winery (press house, bottle storage, barrel cellar and a modern wine tasting room) was started next to the winery in Gumpoldskirchen at the end of 2009 and was completed shortly before the 2010 harvest. As direct marketing has become increasingly important and time-consuming in recent years, the Zierer family has decided to run a wine tavern in the spa town of Baden. Here, of course, all of the estate's wines are offered by the glass, and there are also hot and cold specialties from the buffet.
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