The drive to keep the ‘wrong’ type of tourist away from Amsterdam will step up a gear this week with the city launching a digital campaign targeting British men aged between 18-35.

The ‘Stay Away’ initiative will see pop-ups appear anytime someone types in phrases such as ‘pub crawl Amsterdam’ or ‘stag party Amsterdam’ into their phones or PCs – there will be video footage followed by a stark message of the results of anti-social behaviour in the Dutch capital.

One video shows drunk males smashing glasses and confronting police officers before being arrested. At the completion of the video a text message appears reading: “Coming to Amsterdam for a messy night and getting trashed: €140 fine plus criminal record resulting in fewer prospects.”

A second film is of an unconscious man being taken away in an ambulance after overdosing on drugs. Text appears over the screen reading: “Lose control equals hospital trip plus permanent health damage equals worried family.” At the end of both videos is the message: “Stay Away”.

The ‘Stay Away’ campaign will see a range of initiatives introduced in the middle of May to deter certain tourists: these will include banning the smoking of cannabis on the streets of the Red Light district and bars and restaurants closing by 2am on Fridays and Saturdays.

The council is aiming to reclaim the city for local residents and improve their home lives which it says are blighted by people visiting the city in pursuit of drugs, alcohol and sex.