Importance of sustainable travel is rising, Global Traveller Report indicates.
A recent report about worldwide travel trends (“A world in motion: shifting consumer travel trends in 2022 and beyond”) indicates that sustainability and responsibility have become key factors for travellers and the tourism industry at large, with 69 per cent of travellers surveyed actively seeking sustainable travel options. The survey also reveals that almost 60 per cent are already paying extra to compensate for their carbon emissions, or are considering doing so in the future.
The study, conducted by Deloitte, the World Travel & Tourism Council and Trip.com Group, analysed worldwide trends and developments in travel and tourism for 2023 and beyond. The main finding: sustainability has become a key factor for the travel industry, and general awareness for sustainable holidays is rising, especially in the luxury sector. Three-quarters of high-end travellers are willing to pay an extra amount to reduce their carbon footprint. Also, 60 per cent of all respondents have chosen sustainable travel options in previous years, and three quarters are considering sustainability for their future travels. Julia Simpson, WTTC President & CEO, expects 2023 to be a successful year for the travel and tourism sector: “Sustainability is at the top of travellers’ agenda, and consumers highlight the value they put on protecting nature and travelling responsibly.”
The report also reveals that the industry is recovering from the lean and uncertain times during the COVID pandemic, and finally, global holidaymakers are back, with international arrivals increasing by 109 per cent (compared to 2021). Holiday spendings are rising again as well, despite the war in Europe and generally high inflation figures: almost one third (31 per cent) of travellers surveyed, are planning to spend more on international travel in 2023 than the year before, with US tourists leading the list of those spending the most money.
Read the full report here.
