Falstaff publisher Wolfgang M. Rosam.

Falstaff publisher Wolfgang M. Rosam.
© Stefan Gergely

Media analysis confirmed: Falstaff continues to grow

Falstaff increases its reach to 3.6% and defies the general trend with constant growth. A reach of 5.2% in the highest income group of readers and a reading time of over 63 minutes per issue create a particularly high-quality advertising environment.

The largest magazine for culinary lifestyle is expanding its leading role with further growth in readership. The latest Media Analysis 2023 shows that the market leader in the special interest segment of enjoyment, lifestyle, travel, wine and cuisine has a reach of 3.6%, overtaking not only magazines such as trend Premium (1.2%), Wienerin (1.8%), News (2.5%), Gewinn (2.9%) and Profil (3.4%), but also the daily newspaper Die Presse (3.5%) for the first time.

In connection with the key figure of reading time published for the first time, Falstaff shows an exceptional performance: at 63.4 minutes per issue, Falstaff is almost 50% above the average of 45.5 minutes recorded in the magazine group.

Strong growth in reach in particularly attractive reader groups

The largest magazine for culinary lifestyle in the German-speaking world is growing particularly strongly in the attractive active group of 20 to 49-year-olds. Falstaff now reaches 4.3 % of the 20 to 29 age group, 4.1 % of the 30 to 39 age group and 4.5 % of the 40 to 49 age group. In Vienna, Falstaff increased its reach to 4.8 % and even reached 5.2 %  in the particularly attractive reader group of the highest income bracket.

With its constant growth, Falstaff is one of the few winners in the most important reach ranking, confirming not only a further increase in readership, but also the brand's recipe for success:

We create a high-quality environment in which we focus exclusively on the beautiful topics in life. In this way, we create positive islands in a flood of negative news and are a loyal and valued companion for particularly interesting target groups.
– Falstaff publisher Wolfgang M. Rosam

Falstaff reaches decision-makers

In the reader analysis Decision Makers 2023, which analyses the reading and information behaviour of executives in Austria, Falstaff is also at the top of the magazines with 29.4 % cross-media reach, underlining its great importance in this high-income readership.

With a circulation of 149,307 copies and over 1,300,000 unique clients per month (Austrian Web Analysis 2024), FALSTAFF is the largest magazine for culinary lifestyle in the German-speaking world and the only Austrian medium with DACH certification. With an impressive social media presence of 386,000 followers on Facebook and Instagram, the magazine achieved over 8.7 million reactions in 2023. This makes Falstaff one of the most interactive gourmet media on social networks worldwide. Falstaff also has over 650,000 newsletter subscribers, with an average open rate of 37%.

Enquiry note:

Johanna Knirsch


Tel.: +43 1 90 42 141 - 507
Mobil: +43 676 88099 507
Falstaff Verlags GmbH
Schottenring 2-6, 1010 Wien