Here at Franz Haas, wine has been produced since 1880 and the winery has been passed down through generations to the first-born child of the family, who is always called Franz. Today's winemaker, Franziskus Haas, represents the seventh generation of the family. Nowadays, the winery works with grapes sourced from 55 hectares of vineyards, all cultivated in a sustainable and nature-oriented fashion. The vineyards are located in Montagna, as well as in the surrounding areas of Egna, Aldino, and Trodena at different altitudes between 220 and 1.150 meters. Far beyond national borders, Franz Haas stands out for his high altitude viticulture, as several hectares at high altitudes were rented in 2000 due to progressive climate change. After twenty years, this choice has proved to be forward-looking, given the excellent results. At 1.150 meters, the vineyard in Aldino is one of the highest sites in South Tyrol.
Another distinctive feature setting Franz Haas apart is the connection with the artist Riccardo Schweizer, who created the labels and whose artistic career was linked to famous artists such as Picasso, Chagall, Cocteau, Paul Éluard, and Le Corbusier. Maria Luisa Manna gave those labels to Franz as a token of good fortune for his wines.
