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Copenhagen Welcomes a Curious New Gin Creation
At Nimb Hotel, Hendrick’s Gin unveiled “Another Hendrick’s” — its first new permanent expression in nearly a decade — alongside theatrical performances and the debut of The Sgroppino summer serve.
On May 12, Hendrick’s Gin transformed Copenhagen into “Anotherland” as the brand unveiled Another Hendrick’s, its first new permanent expression in almost ten years. Hosted at the iconic Nimb Hotel, the immersive launch event welcomed members of the hospitality industry, influencers and media into the wonderfully eccentric universe of Hendrick’s.
Created around the theme of curiosity and sensory discovery, the evening featured theatrical performances by British troupe Gazebo Effect, guiding guests through the imaginative world of the Scottish gin house. Throughout the event, visitors explored cocktails crafted with both Hendrick’s Original and the new expression, experiencing the brand’s signature unconventional approach firsthand.
Another Hendrick’s (41.4% ABV) combines the classic Hendrick’s notes of cucumber and rose with layers of bright orange blossom and smooth cacao beans. Presented in a striking white bottle, the gin offers a richer and more decadent interpretation of the original while maintaining the distillery’s instantly recognisable character.
