Skip to content
© Shutterstock

Of Matcha & Fibremaxxing: A contemporary café primer

Trend
Coffee
Food & Beverage

If you don't know these trends, you may have trouble ordering at your favorite café in 2026. New flavors, fermented drinks and decaf variants are shaping modern beverage culture. Falstaff explains what you really need to know to stay up to date.

How, what and why we drink is ever-changing. New ingredients, global flavors and growing health awareness are shaping contemporary café culture. A new Future of Taste Report – initiated by Oatly and based on interviews with over 230 baristas and gastronomy experts worldwide – shows five key trends that are likely to shape cafés, bars and kitchens in 2026.

Falstaff went over it and is happy to guide you through the drinks menu of the future, identifying trends so you ccan choose the right drink the next time you visit a café.

1. Flavortown has gone global

After the "matchamania" of recent years, drinks menus are increasingly open to new flavors from East and Southeast Asia. Ingredients such as ube, pandan and hojicha are rapidly making inroads at Western cafés – often inspired by social media. For consumers, this means more variety and the chance to taste something newwithout having to travel. The trend shows how culinary globalization is increasingly finding its way into everyday life – in your neighborhood café.

2. Balance instead of Avoidance

Caffeine- and sugar-reduced drinks are enjoying an upswing: According to trend analyses, online searches for "decaf" have increased almost ninety-fold this year. This does not spell the end ffor indulgence, but rather a change in our understanding of well-being: Consumers are looking for drinks that provide energy without being overpowering – or that fit into their daily rhythm better. For everyday life, this means less stimulation, more balance.

3. Fibremaxxing is the new protein

What used to be protein shakes could soon be high-fiber drinks and fermented beverages. The buzzword is "fibremaxxing" – a viral sensation on TikTok, it's emblematic for the growing interest in gut health. Drinks such as tepache – a fermented pineapple drink from Mexico – are experiencing a revival. Prebiotics and fiber are also finding their way into modern eating habits. The benefits: More focus on long-term health instead of short-term fitness goals.

4. Local color instead of uniformity

The global standardization of many café menus is leading to a counter-movement: Signature drinks with regional ingredients are becoming a new status symbol. From lemon myrtle in Australia to Finnish wild berries – unique origins offer flavor identity. This opens up the opportunity to experience local culture through drinks. At the same time, the trend promotes sustainability, as ingredients needn't be imported from afar.

5 Tea remains a trend – but with a twist

Matcha remains popular, but new tea varieties are following suit. Oolong, jasmine and Earl Grey are finding their way into modern cafés and mixed drinks. The younger generations in particular are rediscovering tea – as a versatile, customizable base for creative drinks. Tea is no longer old-fashioned, but an expression of a globally inspired, healthy lifestyle you can enjoy every day.


The Editors
Find out more
1 / 12