During Wine Paris, the trade show for international wines and spirits, the city becomes the vibrant epicenter of the global wine and spirits scene. This year, Falstaff joins the event as an official media partner for the first time, as the renowned fair takes place from February 9 to 11.
Wine Paris has, in recent years, established itself as one of the most significant events for the global wine and spirits industry. The seventh edition will take place from February 9 to 11, 2026. For the first time, Falstaff will attend as an official media partner, alongside 120 Austrian wineries showcasing their wines to an international audience of experts. Among them are renowned names such wineries F. X. Pichler, Scheiblhofer, Domäne Wachau, Bernhard Ott, Gerhard Markowitsch, Dorli Muhr, Gesellmann, Krispel, Moric, Esterházy, and Allacher Vinum Pannonia. The ÖWM (Austrian Wine Marketing) will also will hold an extensive masterclass at its stand, complemented by several pop-up seminars held for the first time.
Over three days, more than 6,000 exhibitors from 60 countries and over 60,000 visitors from 155 markets will gather in Paris. “The global reach of Wine Paris grows each year, as more and more new exhibitor nations join. This geographic diversity attracts top buyers from around the world and creates powerful momentum for exports,” says Nicolas Cuissard, Director of Wine Paris.
Organized by Vinexposium, the world’s leading organizer of wine and spirits industry events, the fair brings together three dynamic segments—Wine Paris, Be Spirits (dedicated to spirits, beer, cider, and RTDs), and Be No, focusing on non-alcoholic alternatives. Together, they reflect the diversity and evolution of today’s landscape of beverages.
With Wine Paris, Be Spirits, and now Be No, Vinexposium is building a clear and targeted platform based on three strategic pillars that mirror the industry’s transformation—from alcoholic to non-alcoholic beverages. In today’s complex economic environment, our role as a committed partner to the industry is to create clarity, channel collective energy, and pave the way toward a more sustainable future.
— Rodolphe Lameyse, CEO of Vinexposium
Be No is one of the key innovations debuting in 2026— Vinexposium's new B2B meeting point dedicated entirely to the growing world of non-alcoholic beverages. “Be No includes non-alcoholic wines, spirits, beers, and RTDs—both dealcoholized and non-fermented—as well as other products with similar profiles, such as sparkling teas and fermented drinks. Juices or soft drinks are not the focus here, but rather a carefully curated space for professionals seeking sophisticated alternatives,” explains Audrey Marqueyssat, Director of Be Spirits and Be No.
Wine Paris is further enhanced by an impressive program of masterclasses, tastings, and expert-led conferences at the Wine Paris Academy, offering deep insights into global markets, emerging trends, and cutting-edge innovations. A special emphasis is placed on sustainable and responsible business practices, as well as on fostering stronger international trade relations.
Info
Date: Monday, February 9 – Wednesday, February 11, 2026
Location: Paris Expo Porte de Versailles
wineparis.com
