The Rosé All Day Playlists by AIX Rosé and Playlister will be available on their respective Spotify profiles from June 8th.
This summer, Maison Saint Aix, the winery behind the popular AIX Rosé, is combining wine and music in a special way. In collaboration with the music curation company Playlister, AIX Rosé is launching specially curated playlists to complement the drinking experience of its wines.
On June 8, National Rosé Day, the musical journey begins with the Sunsational AIX Playlist. The selection of soulful sounds is inspired by the flavours of AIX Rosé and is designed to accompany beach barbecues and sunny afternoons. With the Sunset Groove Playlist, Playlister provides the background music as the sun sinks into the horizon and the mood rises. Deeper tones and higher tempos invite you to dance the day away.
The Midnight Melodies playlist was created for the late hours. With soft, soothing sounds, it offers the ideal soundtrack for a last drink in good company. The Serene Sunrise Playlist concludes the musical cycle of the day. This compilation of sun-drenched melodies is perfect for starting the new day relaxing by the pool.
“From sharing experiences with friends over great wine, music and food, to launching AIX, the sound that represents our wine and our ethos has been a point of particular interest,” says Victor Verhoef, marketing director of AIX. “This year, we want to take all the pressure off your summer social gatherings by working with Playlister to create specially-selected soundtracks to pair with our wine; we hope you find them as perfect a match as we do.”
The Rosé All Day Playlists by AIX Rosé and Playlister will be available on their respective Spotify profiles from June 8th.
A new playlist will be released every week to capture the summer in all its glory: Sunsational AIX on June 8, followed by further releases on June 15, 22 and 29.
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