Missoni Beach Club: Verdura Resort's Pop-up in Sicily
Colorful stripes, zig-zag patterns, lots of dolce vita: the Missoni Beach Club embodies the essence of the brand, bringing the iconic designs to the island.
The varied portfolio of Rocco Forte now includes 14 individual hotels, resorts, residences and villas. In Italy, fans of the luxury hospitality brand can relax at the beautiful Verdura Resort in Sicily. It's located on the south coast of the island and boasts 230 hectares of land directly on the sun-drenched Mediterranean. After the first Missoni Beach Club in the Maldives celebrated its successful debut last year, the largest inhabited island in the Mediterranean is now following suit.
Verdura Resort, a Rocco Forte Hotel
S.S. 115, Km 131, 92019 Sciacca AG, Italy
Tel.: +39 0925 998001
Web: roccofortehotels.com
Price: Doubles from € 500
Meaningful cooperation
As both brands are not only united by their Italian heritage, but also by their belief in tradition and quality, the collaboration between Missoni and Rocco Forte is an obvious choice. Both are also great advocates of Italian craftsmanship. At the same time, they can also be proud of their international appeal. It's therefore obvious that the collaboration between the two brands will be great.
The Missoni Beach Club auf Sizilien, offiziell “Missoni Resort Club” genannt, bringt nun rechtzeitig zum Sommerbeginn die ikonischen Motive und Farben der Modemarke an die Küste Siziliens. Der Hotelstrand verwandelt sich dafür komplett. Von den Sun loungers to the cabanas, it is immersed in the brand's enchanting shades of blue and green. Of course, guests can also take a little Missoni home with them. In the carefully curated Missoni pop-up store there are selected pieces that harmonize with the Beach Club.
Hommage an das “Dolce Vita”
But the partnership doesn't stop at the beach. Because if you want, you can enjoy your own cocktails Missoni style. The “Missoni and Verdura Resort”-cocktail list includes masterfully mixed drinks inspired by the lush nature of the island and the artistic aspect of Missoni. The cocktails are of course prepared using the best local Sicilian ingredients. Among other things, they grow on the brand's own estate Rocco Fortes in Agrigento.
The delicacies on the bar menu include Kandinsky Escape with Marsala Florio, Kingston Rum, lemon juice, coconut syrup and pineapple. Missoni Breeze, on the other hand, consists of an Venturo aperitif, fresh lemon juice, sugar syrup and Sicilian Brut. Guests at Verdura Resort are in good hands when it comes to culinary delights. They can look forward to four restaurants, including the seafood restaurant Amare directly on the beach, the Sicilian trattoria Liolà and the glamorous Zagara with a wonderful sea view.
Verdura Resort, a Rocco Forte Hotel
S.S. 115, Km 131, 92019 Sciacca AG, Italy
Tel.: +39 0925 998001
Web: roccofortehotels.com
Price: Doubles from € 500