The success story continues: Probably the biggest foodie country in the world is getting its own Falstaff – both digitally and in print.
Only a few countries embody the good life as much as Italy. And no other nation is so synonymous with la dolce vita, good wine and exquisite food – no matter where you go, Italian cuisine has a presence. So it's only logical that Falstaff would enter Bella Italia: The greatest gourmet magazine in the German-speaking world is now available in Italian – both digitally and in print. A big step at a time when many other media houses are cutting back, Falstaff is well on its way to becoming the most significant gourmet community in Europe – and Italy is a vital piece of the puzzle.
Falstaff Italia is managed by co-editors-in-chief Othmar Kiem and Simon Staffler, who head a team operating out of Alto Adige in Northern Italy. The two wine and gourmet experts are, of course, familair faces in the Falstaff community: Falstaff has been reporting from Italy for over 25 years, and Kiem and Staffler have been providing notes, tastings and articles since 1997 via their Lana-based company Wineline. Their expertise will be key to the new Italian edition's success. A joint venture between Falstaff International and Wineline, Falstaff Italia was officially founded in June, with Kiem and Staffler as managing partners and Wolfgang Rosam as publisher.
The expansion into Italy follows a proven concept. In 2010, Falstaff expanded into Germany from its headquarters in Vienna, Austria; Falstaff Switzerland followed in 2014; and since 2021, Falstaff International has been providing connoisseurs online with English-language news from the wine and gourmet world.
Last Monday, Falstaff publisher Wolfgang Rosam and the co-editors-in-chief for Italy, Othmar Kiem and Simon Staffler, invited 380 guests to the Scala workshops in Milan for the grand debut of the "primissima copia" – the first issue – of Falstaff Italia. Click here for the follow-up report.
