AIX Rosé has partnered with music curation company Playlistler to launch “Sea, AIX & Sun”, a new playlist inspired by the atmosphere of summer in the South of France. Available on Spotify, Apple Music and Deezer, the playlist is designed to accompany the season with a selection of carefully curated tracks.
Summer has always been central to the identity of AIX Rosé. This year, the Provence-based rosé producer is extending that experience beyond the glass with the launch of Sea, AIX & Sun, a new playlist created in collaboration with Playlistler.
According to AIX Rosé, the playlist draws inspiration from the pace and atmosphere of summer in the South of France. The selection combines Balearic grooves, international house, deep and hypnotic rhythms, joyful nu disco and percussive instrumentation, creating what the brand describes as a soundtrack to a day in Provence.
The playlist follows the rhythm of a summer day in Provence, from relaxed afternoons to golden hour and evening gatherings.
There is a specific kind of afternoon in Provence, the kind where nobody is in a hurry and nobody wants to be anywhere else. That is the feeling we tried to put into this playlist. Sea, AIX and Sun is not background music. It is the whole scene.
Victor Verhoef
Global Marketing Director, Maison Saint AIX
Victor Verhoef
Global Marketing Director, Maison Saint AIX
Located in the hills north of Aix-en-Provence, AIX Rosé is one of the most recognised Provençal rosé brands worldwide. Distributed across Europe, the Americas and Australia, the winery is led by winemaker Nicolas Quillé and aims to express the sun, soil and rhythm of Provence in every bottle.
Founded in 2008 by Ben Bridgewater and Dan Lywood, Playlistler is a music curation company with offices in London and Sydney. The company works with restaurants, hotels, fashion brands and retailers, creating tailored music identities and playlists for clients around the world.
