A Swiss winery has put an artificially generated image of a gorilla on a wine bottle as its label for the first time, turning it into a work of art.
What caused a worldwide sensation with the “Bored Ape” NFT, the Swiss winery Schuler St. Jakobs Kellerei and the Swiss start-up Authena are now continuing in the wine industry with their “Bored Gorilla”. Non-Fungible Tokens (NFT) are digital art and collector's items from a wide variety of fields, such as spirits, music or in-game items.
The wine label with the colourful Bored Gorilla adorns a special series limited to 1000 magnum bottles. Each magnum bottle is accompanied by a digital tokenisation of a thousandth of the image on the label, which customers receive as an NFT. The NFT unique to each bottle makes it a rare collector's item.
“An AI-generated 'Bored Gorilla' via the Midjourney platform is coming to the wine bottle for the first time in the world. The image was created digitally; it only exists virtually and as a label on our 1000 magnum bottles,” said Nikolas von Haugwitz, CEO of Schuler St. Jakobs Winery. Schuler's limited edition wine bottles are made tamper-proof with a digital-analogue seal from Authena, based on NFC technology and protected by the blockchain.
The Bored Gorilla wine is made from 60% Merlot, and 40% Tempranillo and was produced by the Propriedad de Arinzano winery, one of 17 top wineries in Spain to hold the coveted “Vinos de Pago” status. The limited Bored Gorilla edition will be available from 9 November 2022 in Schuler's 15 wine shops, La Bonne Cave in Lucerne, the Schuler online shop and via the opensea.io platform.
