Kylie Minogue happy to reinvent herself as the Princess of Pinot
Aussie star will be guest of honour at the ProWein event in Dusseldorf later this month.
There’s one sure fire way to bring some extra star quality to the world’s largest international drinks trade fair – an appearance from Kylie Minogue. The pop princess not only adds glamour to any event, she can also bring her own supply thanks to the success of Kylie Minogue Wines.
ProWein 2023 has secured a personal appearance in Dusseldorf from the Aussie sensation who has agreed to meet and talk with some not as famous trade members about her wines and their success. Since returning home down under recently from decades living in Europe, the 54-year-old has put all her star qualities behind her business, with vineyard visits and tastings, the former Neighbours star really absorbing herself in the industry.
The ProWein show runs from March 19-21 with around 6,000 exhibitors from 61 countries, with wine mogul Kylie knowing it makes complete sense to promote her own brand personally amongst some of the biggest names in the industry.
Kylie Minogue Wines has sold more than eight million bottles since it was launched in 2020, and last year she teamed up with De Bortoli Wines in Yarra Valley close to where she grew up, adding a pinot noir and chardonnay to her range.