Nestled in gentle vineyards, lush meadows and dense forests on the Seggauberg in southern Styria lies the Hirschmugl winery - a place where landscape, architecture and wine form a natural unity. Anyone arriving here immediately senses that this is a place to pause, discover and enjoy.
Around twenty years ago, Toni and Astrid Hirschmugl planted the first vines together with cellar master Alexander Scherübl. From the very beginning, the winery was cultivated organically, not as a trend, but out of a deep respect for the soil and the conviction that great wines can only come from living, healthy vineyards. What began as a vision is now a practiced attitude.
The vines are deeply rooted in the different soils, absorbing minerality, structure and tension and translating them into taste. Organic farming strengthens this balance: it promotes soil life, vitality and natural resistance. The grapes are harvested exclusively by hand - selectively, plot by plot, at the optimum time for ripening. In this way, every nuance is preserved and every origin is clearly recognizable.
The result is a multi-layered mosaic of terroirs on around 20 hectares of organically cultivated vineyards. Each vineyard is understood individually, each site interpreted separately. Vintages are not corrected, but accepted - with all their peculiarities. In addition to still wines, sparkling wines, honey, gin, vermouth and fine vinegars are also produced here - always with the same attitude: quality begins at the source.
In spring 2025, son Anton Jr. took over the management of the winery. He combines youthful esprit with elegance and deeply rooted traditional values. This new signature is reflected not only in the wine, but also in the new, clear bottle design. The focus is on sustainability and environmental awareness, and the entire new look is consistently Made in Austria.
In addition to the wine, the winery is also a meeting place. The stylish ballroom, natural gardens and historic vaulted cellar offer an exclusive setting for weddings, seminars, corporate events and private celebrations - moments that will stay with you. Four lovingly designed apartments and a spacious loft invite you to come to rest and experience southern Styria with all your senses.
Route
