Vinexpo Asia, an international tradeshow for the wine and spirits sector in Asia, took place in Singapore from May 23 to 25. According to its organisers, the event exceeded expectations, with 9,989 professionals from 64 countries visiting. The top five visiting countries were Singapore, China, Malaysia, Vietnam and Thailand; the top five exhibiting producers were France, Italy, Australia, USA and Spain. The event attracted many top-quality buyers, 80 per cent of whom have trade and retail activities in the region.

The tradeshow also welcomed institutional visits, including ambassadors from 35 countries, including the USA. “Vinexpo Asia has been great for the exposure of US wines. The quality of the visitors was truly amazing. The entire US area has been busy throughout. We have made a lot of promising contacts from many countries in south east Asia,” said Christopher Beros, Trade Director, Greater China and Southeast Asia, California Wine Institute.

Vinexpo Asia had 3,512 pre-scheduled meetings, which brought together industry professionals. “Vinexpo Asia proved the right place for us to engage with our current customers and to create new leads in markets where we didn’t have representation for some of our brands,” said Gordon Gebbie, Commercial Director of the Australian Rathbone Wine Group.

At Vinexpo Academy, as part of the tradeshow, 40 sessions were hosted; attendees could taste and learn from 70 international speakers and experts.

“The positive feedback about this year’s event in Singapore demonstrated the immense potential and significance of the Asian market for the wine and spirits industry,” said Rodolphe Lameyse, CEO of Vinexposium Group.

Vinexpo Asia 2024 will be held in Hong Kong and return to Singapore in 2025.