Ferrari Trento, the premium Italian sparkling wine, has been named the official toast of Formula 1, extending its existing deal by at least three years.
Under the terms of the new partnership, Ferrari Trento will be the Official Toast of Formula 1, the world’s most popular annual sporting series until the end of the 2025 season. Alongside providing the podium bubbles at every Grand Prix, the brand has also created the Limited Editions, made exclusively in celebration of Formula 1. This includes the special three-litre Ferrari F1 Podium Jeroboam, which is an exact replica of the bottle used to celebrate with the winning drivers on the podium. The actual bottle, autographed at the end of every Grand Prix by the top three racers, is also auctioned for charity during each race weekend on the official website for F1 memorabilia.
“When we announced this partnership in 2021, we talked about it not only being a great achievement, but also a starting-point,” comments Matteo Lunelli, President of Ferrari Trento. “Today, just a year later, we can confirm that this partnership has revealed itself to be an incredible opportunity for communicating our values to a vast and enthusiastic audience all over the world”.
Formula 1 has chosen the Italian brand as its official partner not only because it is one of the world’s most awarded producers of sparkling wine, but also due to its long and prestigious history.
