Singer Sam Smith Secretly Shares Food Tips on Instagram

When superstars travel, they usually leave behind autographs, perhaps a few paparazzi photos — and, ideally, a generous hotel bill. Sam Smith, however, is currently leaving something else behind: restaurant recommendations.

The British Grammy winner is performing a sold-out residency at the newly renovated Castro Theatre in San Francisco — and, along the way, has become something of an unofficial food scout for the city. Not on his main account with its millions of followers, but on a low-key side profile called @samserved. Around 38,600 followers watch the pop star eat his way through sushi bars and delicatessens.

A Pop Star on a Culinary Quest

The account had existed for some time but remained largely dormant — until San Francisco seemingly awakened Smith’s appetite. Since February, photos and short videos from restaurant visits have appeared there almost daily. The culinary range feels surprisingly down-to-earth: from a casual poke stop at Hook Fish Co. in the Outer Sunset to juicy chicken wings at Pier 23 and San Tung.

Even a snapshot of a simple cardboard lemonade stand set up by neighborhood children selling homemade drinks made it onto the profile.

Still, the pop star appears to have a soft spot for haute cuisine. Another post shows Smith visiting the legendary three-star restaurant The French Laundry in Napa Valley.