Sir Elton John is one of the most celebrated singer-songwriters of his generation. Now, the multiple Grammy Award winner is venturing into the world of sparkling wine. In collaboration with Benchmark Drinks, he is launching his Zero Blanc de Blancs sparkling wine on the UK market—a finely crafted sparkling Chardonnay that is entirely alcohol-free. His belief: time spent together should feel good—both in the moment and the next morning—whether enjoyed at home, during grand celebrations, or anywhere in between.

At the heart of the brand lies exceptional craftsmanship. While most non-alcoholic wines are made by removing the alcohol after fermentation, Elton John Zero Blanc de Blancs is created through a controlled fermentation process using selected bacteria instead of yeast. The result mirrors the structure and aroma of a classic Blanc de Blancs while remaining completely alcohol-free. Made exclusively from Chardonnay grapes sourced in northern Italy, the wine gains delicate tannins from green tea extract before CO₂ is added to create a refined, elegant perlage.

Elton John Zero was born from a simple yet exquisite idea: to create a world where every moment of celebration can be shared by all. This non-alcoholic Blanc de Blancs captures the elegance, brightness, and joy of a traditional sparkling wine—without compromise.

A Non-Alcoholic Take on a Blanc de Blancs

Elton John himself is one of the world’s most famous non-drinkers, having given up alcohol entirely in 1990. His husband and manager, David Furnish, followed suit in 2014. “I once owned a champagne bar in Las Vegas called Fizz, a place created for laughter, music, celebration, and memorable moments,” Furnish explains. “Champagne has that magical ability to make any occasion feel special. When Elton and I began exploring how much we’ve come to enjoy non-alcoholic beverages, we wanted to capture that same spirit of joy and celebration—without compromise. Our non-alcoholic Blanc de Blancs Elton John Zero does exactly that.”

Calm, Depth & Creativity

“For the design, I wanted something deeply personal yet timeless,” says the pop icon. “We combined my E-Star iconography with a rich blue background—one of my signature colors. Blue has always represented peace, depth, and creativity for me; it graces the cover of my ‘Diamonds’ Greatest Hits collection and is quickly becoming the color of choice for sophisticated alcohol-free experiences.”

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