Djuce: wine in cans

Djuce: wine in cans
photo provided

Canned wine company Djuce comes to the US

Swedish company wants to reduce emissions by switching from glass bottles to cans.

Wine and cans may be seen as a rather unusual combination, but the Swedish wine brand Djuce is attempting to persuade lovers of the grape that the drink in aluminium cans has many advantages; the most important to Djuce being the reduction of CO2 emissions by 79 per cent when switching from glass bottles to cans.

Djuce announced its expansion to the US this week, launching on the West Coast in Los Angeles, San Francisco, and San Diego. Wines currently available in California come from producers in Austria (like Meinklang, Burgenland), Germany, Italy and Croatia.

Using the campaign tagline #BreakGlass, Djuce wants to question the sustainability factor of the glass itself while also challenging the established wine world and its traditions.

“We are excited to bring some of the best European producers to the US and offer consumers top wines, packaged in an untraditional and sustainable way,” said founder Philip Marthinsen. “To quote the New York Times, the wine industry certainly has an old people problem. We need to make wine more playful, modern, and unpretentious.”

Djuce´s wines come from European winemakers and are sustainably farmed, certified organic, vegan, have no sugar, and are low on sulphites. The wines are available to purchase in single cans and will be soon available in 12 and 24-packs. Djuce is sold in twelve countries worldwide, including the US, Canada and the UK.

Robert Prazak
Editor Falstaff International