Haugen will be located in a purpose-built pavilion at the gateway to Queen Elizabeth Olympic Park, a legacy venue of the Olympic Games held in Stratford in 2012.

The Olympic theme is key: the restaurant will be named after Anders Haugen, a ski jumper and America’s first Olympic skiing medallist in 1924. The all-day dining concept will feature dishes from Germany, Switzerland, Austria and France. The ambitious restaurant complex will have 544 covers spread across a ground floor deli with a ‘grab and go‘ counter, a casual ground floor restaurant with an indoor winter garden and large terrace, a first-floor dining room, a cocktail bar with an outdoor terrace, two private dining rooms and a rooftop bar with spectacular views of Stratford and the Olympic Park.

D&D London already run 43 restaurants in the UK, France and the US, have tasked the hospitality creative studio Afroditi Krassa to develop the creative concept to create "an atmosphere reminiscent of Alpine chalets with a fun and convivial ambience." The pavilion, designed by Acme, will be a wooden structure.