Belvedere Vodka is launching a campaign with Daniel Craig.

Belvedere Vodka is launching a campaign with Daniel Craig.
© Daniel Craig

Daniel Craig dances with vodka in new ad

Oscar-winning filmmaker Taika Waititi gives the former James Bond star a new and unusual look. Check out the campaign which is premiering in New York's Times Square.

Belvedere Vodka is launching a campaign featuring acclaimed actor Daniel Craig – showing the former 007 as you've never seen him before. The film was directed by Oscar-winning filmmaker Taika Waititi.

Daniel Craig was skilfully and humorously put through his paces by well-known choreographer JaQuel Knight. The music is by world-renowned superstars Rita Ora and Giggs, who wrote and performed the original song. The song was produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign images were photographed by Juergen Teller in the same suite where the grand finale of the film is set.

© Daniel Craig photographed by Juergen Teller at Coeval Blanc Paris

The campaign will premiere in New York's Times Square before rolling out internationally.

Julia Emma Weninger
Editor in Chief Digital
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