Falstaff: Ms. Minogue, your wine journey began in 2020 with a rosé. Why this style in particular? Was it personal preference or a keen instinct for the market?

Kylie Minogue: Both, I would say. I remember it so clearly - it was 2017, a hot day in Nashville, I was sitting outside with a glass of rosé. The light was reflecting in the glass and this little thought suddenly came to me: Maybe one day I'll make my own wine. Just a year later, my manager Paul came to me. A friend of his was looking for a partner on a wine project, and Paul immediately thought of me. It was perfect timing! At the time, I was also working on my album, Golden, and by 2019 we had started developing the brand. We launched it on May 28, 2020 – my birthday.

Which of your songs would be the ideal soundtrack to a glass of rosé or sparkling wine?

Definitely, Slow: I don't want to drink wine too quickly (laughs). I generally don't drink much, maybe one or two glasses. But when I do, I consciously enjoy it. For me, wine itself is like a song: both tell a story. Except that the song comes from within me and the wine comes from nature. It follows its own path.

What role does Switzerland play as a market for your wines?

Zurich is one of our most important markets. I was very touched when I saw that Globus had dedicated an entire wall to my wines. What I find particularly exciting is how well our non-alcoholic range – both the Rosé and the Blanc – has been received. In fact, Switzerland is currently our strongest market for the 0% variant. The process behind it is quite special: the grapes are fermented with bacteria instead of yeast, which helps retain their fruity character; afterward, the wine is refined and finished with Chinese tea.

To what extent are you involved in the production process – from the cuvée to the branding?

I am involved in every single step. From the bottle design to the label – even the signature on the label was created on the day of the launch. I'm the Creative Director of the brand, and that role is incredibly important to me. I've taken inspiring trips – to the south of France, Italy and of course my home country, Australia – to taste grape varieties, meet winemakers and explore the finest vineyards. The color of the wine, its character – everything has to feel genuine and harmonious to me. Authenticity can't be faked! At the same time, I'm still learning a great deal. I love listening to people from the wine world. I don't want a break just because I'm new to the industry.

What makes you the ideal person for a wine company?

I believe I connect with people across generations – and that's exactly what it takes to make a wine brand truly accessible. When you think of rosé, you think of carefree, joyful moments – and that just resonates with who I am. Over the last 15 years, rosé has grown enormously in popularity, yet many people still feel uncertain when it comes to the world of wine. My goal is to lower the barriers and give people the confidence to simply enjoy wine.

And what's next for your wine line? Will there be any new products?

Our collection is constantly evolving. We continue to do what works well – but we also do smaller, limited editions. We have just launched the "Côtes de Provence Limited Edition 2024". But now, it's also about nurturing our existing business. The seed has been planted – and now something big is growing. We've already sold 20 million bottles. It is one of the fastest growing wine labels in the world – and that makes me incredibly proud.